Media is emerging as the cornerstone for the developing economy like India. The Indian Entertainment and Media Industry has out-performed the Indian economy and is one of the growing at an accelerated pace. The growth in media sector is attributable to economic growth and rising income levels that India has been experiencing in the past years. This is significantly benefiting the entertainment and media industry in India as this is a cyclically sensitive industry and it grobws faster when the economy is expanding. An added boost to the entertainment and media industry in India is from the demographic point of view where the consumer spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction of personal income tax over the last decade.